Most successful businesses begin with a vital piece- an idea. It may come as a flare of inspiration or a thought you have been dreaming about over the years, but you have the idea that you intend to get it off the ground.

Initially, the series of steps involved may appear intimidating. However, if you follow this five-step breakdown, you might well be on your path to a successful business launch.

1. Communicate with trusted allies

If you have an idea and believe it holds strong potential, then keeping it to yourself shouldn’t be an option! Talk it out with trusted associates to refine and perfect your vision- especially if they are among your target users. Ensure that you ask questions, such as; would you purchase this product or service, if yes, at what price? Do you believe this idea has potential? How can I actualize it?

Okay, what if you do not have any close associates in that niche you are targeting? Sharpen your networking skills and seek advice from other people you believe to be prospects. However, note that even people that are not involved in your niche may produce crucial feedbacks.

2. Conduct market research

After refining and perfecting your business idea, the next step is to research the market. Research your competitors, your customers’ sources, and the things you can do differently to have the upper hand.

In the research process, ensure that you focus on not only success stories but also failures. That will give you an insight into what you do differently. Besides, try and discover potential business partners in the research process.

3. Create a business plan

Here is another viral step to kickstarting your new business. Business plans may be informal or formal, but they give you a clear understanding of the core elements before launching your business.

While drafting a business plan, take note of the following;

a. Your business story and how to present it to investors.

b. Operational and financial objectives.

c. Business projection

d. The way you see your business scaling over the years.

4. Develop a prototype

Prototyping is a necessary early procedure in business plan design. It allows you to know whether or not your idea is realistic and achievable. A prototype may be a simple website that stands for the future of your business. If you target a particular niche, you might want to consider developing a blog to validate that some individuals wish to purchase the services you intend to offer. Summarily, it is all about taking your business vision and testing it to know whether real customers will like it.

5. Raise funds

Lastly, consider the amount of capital you need to startup and how you would like to raise it. Some of the most common approaches include:

a. Bank loans

b. External investors

c. Rising models such as crowdfunding through channels like Kickstarter allow intending entrepreneurs to collect mini-donations to grow.


You may often need to steer your ship or adjust the course in a different direction. However, don’t let that affect you because it is even sporadic to get it right at the first trial. Instead, leverage the knowledge you’ve gained from your tests to enhance and solidify your case. Change is evolution – the first step towards your goal.

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