To be able to ensure that a name card works effectively toward the target audience, it has to have a proper design that can leave a strong impression that lasts a long time. A name card must be well designed and printed in high quality. A name card with higher quality than most of the others can really stand out and it can give you a positive image, making your business, company, or organization appear more professional and proper.
Designing and printing may sound simple, but it actually requires certain skills and it also takes a lot of practice. Here are several designing and printing tips that you can try if you wish to make a better-looking name card that stands out among the crowd.
- Consider Printing Options
The desired size and shape of the name card, the weight of paper stock, and texture as well as finishes or coating are several of many things that you need to thoroughly consider in producing your name card printing.
Shape and Size
The appropriate name card shape and size may vary, depending on the target market and the use of your name card. In choosing what kind of shape and size that is appropriate, you should also consider their sensibility and expectation.
A name card most commonly comes in a rectangular shape. The standard shape and size of 3.5 x 2 inch is very important to take into consideration especially if you know that the recipient of your card will use a card scanner to keep your contact information digitally in their devices. To support ease of use for them, you can really consider making your name card in the standard shape and size and rely on other aspects in the design to make your name card stand out. However, you can also experiment and make your card in a whole different shape, utilizing die-cutting. Still, many B2B businesses prefer a name card to have a normal shape and size because they stay in the stack easy and they usually have more space to note down extra information.
If you think that your standard size and shape of the name card are boring or too small, you can try and be creative by making a folded card.
Heavyweight paper is usually favored more because it is thicker and it leaves a stronger impression when it is handed to the recipient of the card. If you want to make it better, you can choose to make your card using textured paper to make it look and feel more luxurious. With a name card that is well made, you can appear more professional and it can really help you in smoothing out your network building process. If you are more memorable by having a great name card, you will have a higher chance of being remembered by your target and in creating bond quicker with them. If the heavyweight paper is too expensive for you, you can choose to use medium weight paper and choose to gloss coat it in the end to make it look smoother and cleaner. A gloss finish also makes a card lasts longer. You can also choose to use lightweight paper, but it will be very thin. But by being thin, you can carry more oat one time and of course, what’s best from it is that it is friendlier for the limit of your budget.
- Trial and Error
You can’t really expect to come up with the best name card design from the get-go. Try to come up with several alternatives and have them printed as a sample and get people’s perspectives and opinions regarding the name cards. Let them give inputs about what can be improved and what needs to be removed. The feedback from people especially ones that are closer to the kind of target audience that you have in mind is very valuable and you have to note them all down so that you can improve the design of your name card eventually.