Among the various types of graphic design services, is the realization of printed designs. These, although they can be very similar to digital design, have great differences. Therefore, it is essential to have a designer who knows the materials, techniques and cuts, folds, and other special requirements that the client needs according to their design, such as the type of paper and the finishes that it may have, as well as being able to provide a quick solution if there are any concerns or issues.
In the case of printed design, it has a CMYK (Cyan, Magenta, Yellow and Key) color scheme, which refers to the colors that a printer has – unlike digital design that has an RBG scheme (Red, Blue, and Green), which are the colors with which the pixels of a monitor are composed and can look very different when printed.
Another difference from print design is the target audience. Normally, this is used to carry a short message, that is easy to understand or read if there are words, since these types of designs tend to be directed to people who are doing other activities and who have little time to stay contemplating it. Meanwhile, digital design intends for your audience to remain seeing the design for longer.
This is also influenced by where the impression is located within the environment. A printed design can have different sizes, being it a real-scale creation of inches and centimeters, while in digital, we can measure designs by pixels and the dimensions are established based on standard measurements of mobile phones, tablets, and monitors.
Although it seems that the digital has swept the print, the latter has certain characteristics that make the print media unique and irreplaceable. And it is because it not only takes into account the visual aspects but also plays with elements such as size, material, thickness, texture, and is even affected by the environment in which it is handled; thus allowing a more dynamic advertising that interacts directly with the user.
It can be said that being something physical, it quickly gains the appreciation of the public, and therefore, in some cases, it is more attractive. When working with printed design, designers can embed the logo on cardboard boxes or bags, print stickers, produce custom notebooks, and more. Besides, when a fair or exhibition is held, a wide variety of materials such as magazines, brochures, roll-ups, merchandising articles, etc. can be included.
A great example of the great power of printed designs is that many readers like to feel the weight of a book in their hands, with the texture, sound, and even the scent of the paper. So, thanks to this type of design, we see and come into contact with those are qualities that cannot be reproduced in any digital pattern.
In the same way, each type of design, including both digital and printed, is essential for the growth of businesses, companies, brands, among others. And that is not all, as we are surrounded by advertising, posters,and brand or business information, this is a key point for the proper development of societies.
This means that regardless of the size or niche of your project, you could need one or both. Therefore, you must have the help of a professional who provides quality graphic design services!