Color is in every aspect of graphic design no matter what kind the design is. It can tell the vision of the brand easily and make the logo pop out at times. It is a silent messenger that can help graphic design agencies to create the perfect design.
Colors are also perceived differently by people. Colors can trigger a certain emotion or action from people, hence graphic designers are obligated to know them to meet the brand’s needs. Below are some information on colors and how they affect human’s psychology.
Warm colors are commonly associated with positive feelings. They also represent passion, happiness, and enthusiasm. Brands who use warm colors are usually casual brands that emphasize on fun and positive things as their selling points.
Here are some warm colors designers commonly use:
Red is a bright and vivid color known for accelerating heartbeat and breathing. Red color tends to attract attention, so don’t be surprised if you see red furniture among brown ones. The color also prompts people to take action; that is why many fast food restaurants tend to use the color red.
Yellow is all about being playful, friendly and positive. They are commonly used on children’s toys, as yellow can help people to concentrate better. Unfortunately, the color can be uncomfortable for some people, especially babies, so it’s best not to overuse them.
Yellow also represents the speed of metabolism, so there are some wellness products that use yellow.
Although orange is associated with happiness, women tend to like the color less. The color is commonly used with warnings such as traffic cones. It does stimulate appetite though, so you ‘ll see oranges in restaurants often.
Cool colors are known to be relaxed, calming, and professional. For this reason, cool colors are mostly used in formal business such as banks, IT companies, public buildings, law firms, and other formal companies.
Purple is well-known to represent luxury and wealth. Some also associate it with feminine and romantic vibe. However, due to its “unnatural” appearance, brands tend to use it when there are specific occurrences, such as releasing limited-edition or high-end products.
Green can give a sense of calmness and relaxation (that’s why hospitals use green). The color also represents nature, making it one of the trending colors right now since brands are gearing toward sustainability.
Blue represents sustainability, honesty, and security, making it one of the commonly used colors for banks. Productivity can also be triggered by blue, so don’t be surprised if some offices have blue wallpapers.
Neutral colors are the “backgrounds” commonly used to complement other colors. However, if done right, they can pop out by themselves.
Black is commonly used to bring a sense of mystery and elegance. It is also used often in typography.
White is all about minimalism and modernism. Since the two aspects are currently in trend, don’t be surprised if you see many graphic design agencies releasing works where white is the dominant color.
Gray is associated with professionalism and formal corporates. Just like black, it is also used for typography.
For a natural-looking color, brown is the perfect background. It associates itself to nature and warmth.
As seen above, there are different ways where we can use colors. Don’t stop yourself from experimenting with colors and get the perfect design you seek!