Learning how to market a product can help you to quickly increase sales in your online store.
When you begin to master how to sell a product on the web, you give your business a chance to succeed. You need to understand your target audience and market your product to them.
In this article, you will find 5 effective marketing tips to promote your e-commerce business.
1. Know your target audience
It goes without saying that you need to know your audience before you can sell your product to them. Before launching your online store or a new product, study the market, and the competition. This research will not only identify potential audiences, but also the competition, how they market their products, and whether or not the market is saturated.
Once you know you have fully identified your target audience, you can start planning how to market your product.
Analyze the behavior of your target audience, which websites they spend time on. Learn about their social platforms, how and why they use social media.
Finally, think about how you can distinguish yourself from your competitors. This can include using a less formal tone on your website, creating a “mascot” that your audience will like…
2. Finding Influencers
Influence marketing can increase your online sales when you don’t have a large audience.
Finding the right influencers to partner with can be tricky for a newcomer. Did you already set your target audience? You should have no trouble finding out which influencers your target audience is following.
Once your list of influencers is established, you will have to analyze each one of them.
Are the comments focused on the influencer or the product? Does the same brand regularly promote its product via this influencer? If so, it is probably because he can convert his audience.
Some influencers charge (expensive) brands, but generate few sales. Try to find an influencer who has at least 100,000 fans; below that, the conversion rate won’t be good unless it’s an ultra-niche market.
3. Monetize your contests
Contests are generally overlooked as a source of revenue. Whether you’re a blogger or an e-merchant, contests can be a great way to increase your revenue per user. However, you need to know which platform you are going to use.
Facebook, for example, does not allow you to capture participants’ e-mail. Yet, by asking participants to leave their address, you can continue to canvass people on your mailing list who have signed up in the hope that they will win.
4. Make good use of customer-generated content
As your brand grows in popularity, your customers will begin to share photos of your products. Add photos of your customers to your website or post them on your social media and tag them. When a new customer visits your website, if they see a photo of a customer who shared it, they will be more likely to buy: others have bought in your store and liked the product enough to share their own photos.
Some customers may even leave a review with photos, which you can also use on your social networks. This allows you to present your product from different angles and with different photos, without having to invest in other product photographs.
5. Guest blogging
You can promote your business by writing content for other blogs. By doing this you establish a link to your website or product in the article or your author biography.
By blogging as a guest, you share your expertise with others, which strengthens your expert status.